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OPINION | The Rory Gilmore Effect
Every autumn and winter, Instagram feeds and Pinterest boards erupt with so-called “aesthetic” photos of cable-knit sweaters, steaming coffee cups, well-worn paperbacks, and cozy Spotify playlists—all under the guise of being supposed homages to Rory Gilmore’s aesthetic. But the Rory Gilmore being idolized isn’t the real Rory at all.